What is the Omni-channel?What is the relationship with logistics?

 

Omni-channel is a strategy spread primarily in the retail industry and has become an integral part of SNS and smartphones with further increasing customer satisfaction in recent years.

 This time, we will introduce the basic concept of omnichannel, multi-channel differences, and the concept of logistics.

 Mani-channels is a strategy to integrate and link points of contact between consumers and companies and promote sales and methods. The purpose of the omnichannel is to improve customer satisfaction and purchase experience.

 Nichannels is a strategy to integrate and link points of contact between consumers and companies and promote sales and methods. The purpose of the omnichannel is to improve customer satisfaction and purchase experience.

 Due to the dramatic changes in the surrounding consumer environment, we will integrate and link physical stores, websites such as e-commerce, directories, flyers, and channels for SNS to create a form that consumers can buy in the same way, anywhere.

 Why is the omnichannel needed today? The popularity of SNS and smartphones has brought significant changes to the consumers' buying process.

 With this change in consumer behavior, it is necessary for businesses to implement strategies that match consumer behavior and psychology, but not in physical stores or e-commerce sites. It can say that it is becoming necessary to build a full-round channel system that puts consumers at the time of buying what they want.

 The relationship between omnichannel and logistics?

 By centrally managing the storage of products, you can manage the inventory of stores and e-commerce sites at a center. Even today, the number of distributors operating through Omni-channel is increasing. For example, companies that outsource delivery may have multiple distribution centers based on the channel, but by integrating in-store inventory and EC site inventory in one center, with each sales trend, you can smoothly manage the product as needed.